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Buyers Shopping Network offers a valuable product-marketing vehicle through its e-Commerce outlets. BSN e-commerce has a great advantage over the majority of Internet shopping sites due to the fact that the sites are promoted through thousands of television commercials airing around the country each month.  Regardless of the product being sold by BSN in a given TV commercial, a BSN website address will appear on screen during the advertisement and will generally be further promoted as a part of the voice over narration of the commercial. The millions of promotional exposures generated over time are a significant factor in driving traffic to the sites. 

In addition to the TV promotional effort, BSN has aligned itself with Yahoo, one of the leading companies in directing Internet traffic and driving e-commerce sales.  BSN’s Yahoo Store is part of a powerful collection of major e-tailers with secure shopping sites hosted by Yahoo. 

BSN also takes advantage of traditional web promotional tools as a member of the Microsoft Banner Advertising Network as well as through the Microsoft Submit-It search engine listing service.  On a monthly basis, new listings are submitted to all of the major search engines.  Yahoo, of course, continues to be a leading search engine and the fact that BSN has a “Yahoo Store” assures strong placement within Yahoo.  E-mail promotions are being utilized for specific product promotions that bring traffic to the site.  The company also encourages links to individual products and the company “Home Page” through independent web sites and the web sites of client companies.  Finally, the company anticipates launching an affiliate program in the near future that will generate more traffic by rewarding referring websites a commission on sales generated through their link to BSN.

According to eMarketer's "eCommerce:B2C Report," consumers spent $59.7 billion online in 2000, compared to $30.1 billion in 1999, a 98 percent increase. eMarketer projects B2C global e-commerce revenues will reach $101 billion by year-end 2001, rising to $167 billion in 2002 and $250 billion by 2003.

e-mail: info@buyersshopping.net